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someone is using smartphone to plan his or her trip

Experience and activity suppliers are now more and more targeting digital ticketing. Focusing on the digital world and its technology has accelerated in recent years. For some, it has become frustrating, yet for many, it’s never been much handy so far. For many travelers, the missing link was a rare consumer demand focus through online booking in the past years. As a matter of fact, many used to get frustrated by uncomparable digital activity.  

However online bookings have advanced, sustained by providers having inventory online and enabling mobile more attractive, especially reservation companies boosting to digitize business. 

Experiences are being shaped by online consumer behaviors. And it’s been used for other segments already.

A woman using smart phone to book flight

Offline to online shift hastened and shaped consumer behaviors and demand drastically.  Accordingly, lots of change in booking path has been seen among many travelers, especially famous Millenials.  Travelers’ research activities are now starting completely online and its a whole journey to the end. 

According to Phocuswright: “As suppliers bring more supply online, pre-trip bookings are more accessible and advance bookings are on the rise with 38% of travelers preferring to have everything booked before they go.”


You may also read our previous content called “The impact of New Technologies”. It will also give some fresh insights into the traveler’s demands and behaviors.

So suppliers should bring more consumers’ demand alternatives to the online to get their attention. Changing dynamics forces travel agencies and suppliers of course to capture travelers’ online demands and opportunities for growth.