China’s tourism industry has been flourishing over the past few decades to end up one of the world’s best inbound and outbound tourism markets. It is one of the quickest developing businesses in the country and is the new development zone in their strive for economic development. The blast in travel can be accredited to a few variables including change and opening, the rise of new wealth & disposable incomes, demand to see the world, and the ease and control on travel restrictions; all of which, make China the third most visited country in the world.

The total number of overseas tourists in 2017 was 143 million. Revenue from China’s travel industry in 2017 was $234.8 billion. The United Nations World Tourism Organization (UNWTO) reported that China saw 143 million visitors in 2017, ranking it the world’s third-leading travel destination. Further, some 4.88 billion domestic trips were made, an increase of 10 percent from the previous year. China and its tourism industry is a very attractive destination for tourists and visitors. With promotional campaigns, numerous online travel companies and custom fitted travel packages, making a trip to China is simple and turning into the preferred choice. Referring to the nation’s broad and diverse culture, heritage sites, and culinary arts, The UNWTO has anticipated that China will turn into the world’s top travel destination by 2020. The country has demonstrated efficiently they can fulfill the broadened needs of voyagers. Over the last decade, China has surpassed all other Asian nations to end up the pioneer in global tourism in the Asia Pacific region. Evaluations show that inbound travel to China will develop to 188 million by 2018, making the nation the most prominent tourist destination in the world after 2018, outperforming Japan and the United States.

Having been shut to a large portion of the outside world for nearly three decades, China’s veil was lifted when in the late 1970s Deng Xiaoping vigorously promoted China tourism as a means of earning foreign exchange. It was then that China began to build up its tourism industry. The country’s economic development throughout the 1980s led to an explosion in improvements, notably in their tourism industry. Huge interest in China’s tourism programs prompted real facilities constructions, renovations on targeted tourist destinations and the training of an expert hospitality and tourism workforce. By the middle of the decade, 250 places were opened to foreign visitors, remunerating China’s tourism industry with almost 1.4 million foreigners and US$1.3 billion in tourism income. This was due in great part by the expansion of both the domestic and international air and ground transport, which made travel more advantageous.

Right now, China boasts being the biggest domestic tourist market in the world. This has maintained the nation’s travel industry with an average 20 percent development year on year. From 2000 to 2009 China’s tourism revenue expanded 145%.
Tourism Factors

As indicated by the China National Tourism Administration, a record 143 million mainland tourists traveled overseas in 2017. This number is an increase of 5 million from the earlier year. In total, 138 million overseas guests came to China, up 3.5 percent year on year. In the meantime outbound, tourism is strong, with domestic Chinese travelers making 127 million trips last year, bringing revenue of US$126 billion. By 2020, industry experts have anticipated that China will top the tourism industry list at US$688.5 billion.

These figures demonstrate that China’s tourism industry is developing long ways. Key indicators show that for the first time in China’s travel industry history, the quantity of mainland tourists going abroad has surpassed that of inbound voyagers. “China’s tourism has entered a new round of golden development, thanks to fast economic development, the growth of people’s incomes and further opening-up,” stated the China National Tourism Administration. Besides, the agency stated, “It is very possible that in a few years’ time the number of Chinese traveling overseas will be bigger than the total number of overseas tourists coming in.”
Benefits of Visiting

China is an amazingly exotic, culturally enriching country with thousands of years of history to discover and see. Travelers can tour many places and witness marvelous sites like the Great Wall of China, the Yangzte river, and other countless natural attractions & cultural relics. The country is full of awe-inspiring and memorable experiences. The favorable exchange rate of the Yuan to other currencies is also a bonus. The Chinese tourism industry is increasing its language skills to meet the demands of foreign travelers in order to provide ongoing quality and professional tours. Finally, some B2B trade fairs like ITB China help both exhibitors and visitors gain insight regarding China because this kind of fairs exclusively focuses on the Chinese Travel Market. Next ITB China will be held between the dates of May 16-18, and HotelsPro will take its place at Stand no: 350.


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