Internet started to change each aspect of our lives in the modern age. Changes can even be seen on planning a vacation. During planning trips, online searches offer valuable options for travelers. People find matching hotels and airline tickets with their needs.

An average traveler usually checks 5-6 websites to find the best option while planning a vacation. However, on frequent traveler’s side, the number can be increased. An online survey shows that people are traveling more than 6 times a year, make more search while planning their trips.

All these online searches leave thousands of data for marketing organizations all over the world to understand the buying habits of the travelers. Analysts use the data breadcrumbs to market to potential travelers at each point of planning their trips.


Tracking Travel Data

For instance, thousands of travelers visit the United States every year. They arrive in the US for many reasons; however, it can be said that many of them travel to the country for recreation. These statistics are essential for the US, and big data has been used to analyze the impact of tourism on the country.

In the four-year period of 2009 to 2013, the tourism industry in the US has risen to more than 15 million. It is crucial to understand marketing strategies behind it to keep the numbers growing. Data is essential information to keep these numbers growing and target the right travelers for marketing.

Categories to put big data on the table were:

  •   Ports of Entry
  •   Total Number of International Arrivals
  •   Top Markets
  •   Pleasure vs. Business


Tourism by Numbers

For tourism professionals, numbers are significant. In today’s world, data can be considered as the king to grow your business. By using the big data, you can focus on critical areas instead of making an effort to broadcasting your marketing across countless different groups. Via big data usage you can focus your marketing in the following areas:

  1. Type of travelers: By knowing the exact groups traveling to your region, you can directly focus on marketing to those specific groups.
  2. Where visitors come from: When you know where your visitors come from, you automatically understand the background and culture of them. This means that you can design unique marketing campaigns for them.


Big Data Means Big Growth

When it comes to growing your own company, do not underestimate the value of incorporating big data technology. Increase in your customer numbers will stimulate your winnings. So the use of analytics means growth in your business because big data is synonymous with prosperity when it comes to travel and tourism.


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