Attracting more guests to the hotel in combination with keeping profitability is one of the top duties of most sales managers of the hotel. Although some guests may come to you with you putting minimal effort in, taking measures to attract more guests is essential to increase the number of visitors your location has each year. Here are 4 ways of attracting more guests to your hotel:
1. Use High-Resolution Photos and Updated Hotel Description
As you know, first impressions are important, and you don’t get a second chance to make a good first impression. Let this first impression of your hotel be bright and attractive to the guest. It is important to use high-resolution photos and add an up-to-date description of services provided by the hotel in the extranet.
2. Social Media
Social media has become a very influential channel. Blogs, forums, and social networks have become important platforms for sharing thoughts and opinions about travel destinations and hotel experiences. Make sure you don’t miss social media channels in your marketing strategy.
Harnessing the power of the Internet is involves offering free WiFi in the room or, at least, make your customers clear about where they can find internet access (public area in the hotel or in the city). Evaluate your Internet speed with websites like hotelwifitest.com and if you have a poor rating, check in with your provider or find a new one.
4. Discounts and Campaigns
One of the most effective ways of attracting customers is introducing sales promotional campaign. Monitor prices of your competitors and give some add-ons to make guest select your hotel among similar option.